Cover Design

We've made eighteen trips to the local B&N to check out book covers. Agreement has been reached on two points. First, some cover choices are truly bizarre. We asked "What were they thinking?" and we agreed on dozens of bad choices. Second, different things catch the eye of different people. Just because you think it's great doesn't mean the next person will even notice. It seems we've evolved a process here that is ultimately dictatorial - the owner makes the selects the cover from choices that are acceptable to many, including the author. We can't find total agreement.